Over several decades Rick Allen Creative has become one of the largest suppliers of audio branding tools... Production Libraries, sample libraries, web and gaming sounds and broadcast imaging parts. Fun and creativity are the cornerstones of everything we do. Come on in and listen to demos of our work - or take a look at some of the videos about audio we've produced. On the "dropping names" page you can learn a little more about the people that develop these tools and the stations that use them - along with some links you might find interesting.
The "ever changing" style of the RAC's sound comes not only from combining advanced digital software technology with classic vintage analog hardware... It also comes from thousands of hours of field recording and untold studio time spent experimenting and breaking the conventional rules of sound design (and sometimes even some self-admitted, jackass-like, late night, mind altered, "you really shouldn't do that to the equipment" recording sessions). We pass a few of those stories along on the "production buzz" page.
Whatever it takes... At Rick Allen Creative, we push the sonic envelope to the limits with the latest in digital recording systems. We also know the secret to grabbing a listener's attention. We have one of the largest collections of custom-built signal processing gear and classic vintage analog synthesizers. This vintage gear makes the difference in the sounds we create. There is a audible difference between the "real" thing and the audio recreated by inexpensive software copycats. With RAC you get the real deal! We operate out of several ProTools recording rooms as well as multiple PC based editing stations. This combination of digital and analog gear along with an incredible creative team is how we became known as the place to turn for great hi-def audio work parts.
Multiple ProTools HD systems, a custom built Moog Modular System, ARP 2600, Oberheim Xpander, multiple Mini Moogs, hand-built MIDI to Control Voltage Converters fill the main studio at Rick Allen Creative... but it is the knowledge of how to use them to create great radio imaging that makes it all work.
Thousands hear from us every day - We'd love to hear from you anytime. Call us at 480-473-8318 or use the form below to e-mail us.
The "Sound FX Candy" web site is your one-stop site for details on all our services that help radio stations increase creativity and productivity. www.soundFXcandy.com
RACS Creates Custom FX Collection For National Clear Channel Contest
Kelly Kelly Kelly asked us to create a bucket-load of imaging effects for use nationally by Clear Channel – but she couldn’t spill the details. We were blown away when we found out the effects RACS produced for her were the sounds that the top Clear Channel producers were given to create the “I Heart Radio” Vegas Concert Promotion heard on every Clear Channel station. The lesson learned: When Kelly says she can’t tell you what’s up but needs a favor… she’s not messing around!
Here's an article for an EQ setting to help the voice track in a sweeper or ID cut through on the air read more...
A massive change in creating Radio Advertising at the station level!
SPOT ME is designed as a "turn key" package for making radio stations MORE MONEY! A complete commercial music and workpart library, a vast collection of revenue-gerating spot shells, plus fresh commercials every month that give acoount executives a competetive edge!
Here's another article on EQ settings. This one is for cleaning up listener phone audio. read more...
Put the passion and pleasure back in your production!
Take your imaging to the level you know you can when you have the right tools to do it. Surround yourself with the best material available... create great radio! Find out more about CLIMAX
Toy Time Spot Tunes Demo
A new, fun and silly collection of those hard to find novelty beds for commercials. Over 60 tracks of :60, :30 and :15 fun and childlike themes... including: Silent movie themes, Merry-Go-Round music, the Chicken Dance, The Farmer’s In The Dell, Mary Had A Little Lamb, Circus themes, Twinkle Twinkle, Take Me Out To the Ballgame, the Wedding March, Baby Lullaby, marching bands and more!
