Subway "Subtember" Web Contest


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Subway "Subtember" Web Contest

For Subway’s national “Subtember” promotion, we crafted a party-like soundtrack for their online contest to enter coupon codes for a chance to win prizes.  Using live video footage shot in LA, a crowd of people would dance to Earth, Wind and Fire’s September instrumental until a player entered their coupon number.  Then the video would interactively have the crowd either cheer a winning entry or encourage the player to try again.  We also added and enhanced the interior sounds and crowd reactions.

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