Rick Allen Creative

Seasonally you will receive special holiday featured selling messages in plenty of time to present and close.  December for Valentine's Day;  March for Mother's Day  etc.
 
Monthly you will receive fresh ideas and campaigns for the upcoming top revenue generating advertiser categories.

Weekly  reports, reviews and input provide a dialogue between Creative Solutions the managers and your teams.

FULLY PRODUCED SPEC SPOT SHELLS AND RETAIL SPOT COPY

• Professionally written, acted, and produced spots you just import into a digital workstation and create a fully custom local spot in minutes.

• Advertising copy written by award-winning copywriters.  Use these scripts "as is" or to spark your own ideas for great local commercials.

• Each spot written and produced to address specific advertiser goals:  The established car dealer in town, the latest appliance store to open.
  

MUSIC BEDS designed for local spot production

• :30 and :60 beds that immediately create an emotion and mental picture.  There are many that even have built-in sound effects designed for specific advertisers – all with mix-outs for added flexibility at the station level.
• Not hundreds of throw-away background filler music… Music beds written and produced by a team who have earned gold and platinum records from Phil Collins, Matchbox 20, Vanessa Williams, Jewel and more.
  

AUDIO WORKPARTS

• Short sounds and musical stagers designed for radio spot production. 

SOUND EFFECTS

• Not your typical sound effect. Beyond just realistic.  These are effects designed to paint an audio picture over the radio instantly.  All organized for fast searches. 

SOUNDSCAPES

• Audio environments – background audio that instantly transports your voice tracks to any location.  Crowds, parties, outdoors, restaurants... 

VOICE PARTS

• A wide and varied collection of voices you can use in combination with local talent.  Kids, laughter.
• Professionally delivered lines – much more believable and more convincing than using your receptionist or interns.

SOME OF THE CREATIVE SOLUTIONS SPOT CATEGORIES

    * Automotive Dealers
    * Automotive Parts
    * Automotive Service
    * Car Audio
    * Daycare
    * Education
    * Finance/Banking
    * Gambling/Casino
    * Grocery
    * Health Care
    * Holidays
    * Home Improvement
    * Home Security
    * Insurance
    * Motorcycles and ATVs
    * Pest Control
    * Recreation
    * Retail
    * Senior Living
    * Wellness/Spa/Gym

  

This is not traditional “outsourcing.”  It is a powerful tool at the station level with local control.  No web forms to fill out – no waiting to be contacted when you need revisions.  We won’t argue with your staff!  LOCAL CONTROL.

  

Our commercials aren’t produced just to be “funny or creative.”  They are researched and written to provide solutions to specific client problems and needs. 

 

How many commercials do we initially receive and how often do we get new material?
The Launch is a library of over 100 selling messages plus over 100 commercial voice parts, music beds and additional audio selling tools.
You receive fresh, new and time sensitive creative the middle of each month.  No less than 3 categories, 14 selling messages total. 
 
Where do the voices come from?
Creative Solution’s team auditions hundreds of voice actors in and outside the broadcast
world to build a constantly growing talent base. 
   
Who is Rick Allen?
Producing award winning creative, Rick Allen was at WQHT in NY in the 80’s and 90’s.  Now
with over 30 years under his belt, gold and platinum records, along with CLIO's, Addy's and
scores of other major awards hanging on his studio walls, Rick continues to consistently
maintain his place on the list of radio's top production talents.

What are the terms of the contract?
Six Month minimum commitment

Is this market exclusive?
Yes
 
Can another radio station in the market air the commercials?
That is up to you! 
 
What about streaming and HD?
Good to go! 100% royalty-free web and HD usage with no additional fees.

For more information - contact:

Chinery Bingham
Take On The Day, LLC
Affiliate Relations
P: 858-715-3271
C: 509-768-2550
Email: cbingham@totdradio.com