Here's how you have complete control at the station level in customizing each spot. Play this commercial (Jewelry Stores / Engagement rings)... The copy your station can completely customize is color-coded in both the spot's timeline and the script.
Then below the script - you'll find even more voice tracks that come with this commercial. Mix and match any of this additional material to fine tune the spot to any client's desires. Give them no excuses to say no to the buy with the control that CREATIVE SOLUTIONS gives you.
Nervous Guy: Oh man I was so nervous going in there.
Your Station: At Mossman Jewelers there's no need to be nervous…
Nervous Guy: I didn’t know anything about the clarity and cuts… and all the rest the stuff.I just… I just knew how much money I had.
Your Station: Discover for yourself that Mossman means the highest quality for the best value.
Nervous Guy: I couldn’t believe I could afford that.
Your Station: Mossman Jewelers… in the Crosstown Mall.
Nervous Guy: Well, she said no but I gave it to my Mom anyway.
Each spot comes with all these blocks of voice tracks provided as separate pieces of audio. This gives you the flexibility at the station level to move them around or even delete several to expand the amount of local copy. If your client demands more information be included in their spot - you can deliver instantly.
It's a new and remarkable concept - so don't hesitate to ask more detailed questions of a Creative Solutions consultant.
